June Mark I. Malintad
Mark John A. Zacarias
XII- Sigmund Freud
Trends of 2007
- Hit or Miss High-Waist Lines
After years of struggling to keep their bellies and behinds from falling out of low-rise pants, women finally got some coverage in 2007 with the comeback of high-waisted jeans. As usual, the trend got an added boost from paparazzi favorites like Mischa Barton and Jessica Simpson, who were caught out and about wearing high-riders, prompting women to rush out with open wallets to get their own pair.
- Year-round Scarves
In the year 2007 the demand different styles of scarves are wear by women. No matter the temperature outside, leaving home without a scarf around the neck left people feeling a little bit exposed.
Mod ankle, sexy thigh-high, bohemian slouchy, equestrian knee-high, boots of every shape and color were a must-have in the year 2007. Worn with dresses, jeans, and even red-carpet looks, boots became an easy way to keep our legs warm while adding some street-smart edge.
- A Great Year for Gaming
BioShock. Call of Duty 4. Overlord. Gears of War for Windows. The Witcher. S.T.A.L.K.E.R. Company of Heroes: Opposing Fronts. Crysis. Orange Box. Unreal Tournament 3. Supreme Commander: Forged Alliance. No matter how you cut it, 2007 was a fantastic year for PC gaming.
- Breaking the Terabyte Barrier
The sheer lunacy of cavernous space has always been an obsession of ours, but now it’s getting ridiculous—in a wonderful way. Just as, in the past, storage broke the megabyte and then the gigabyte barriers, even as some analysts were saying that that much space just wasn’t necessary, this year we hit a terabyte.
Nowadays, you don’t see those analysts complaining about too much space. With HD video to edit, massive multi-megapixel photos to catalog, and games arriving on DVDs instead of CDs, we need every last byte we can get. A terabyte hard drive, or a couple in a RAID array, isn’t only a good idea, but it’s increasingly necessary.
- Dual-format HD Devices
Nothing makes being an early adopter suck like a format war, and that’s what we have with HD DVD and Blu-Ray. Hollywood studios are increasingly throwing their weight behind one or the other (although an exclusive in the United States doesn’t mean the same movie isn’t available on both formats in Canada or the UK), making it frustrating to be forced to pick one—or worse, forcing consumers to buy multiple players.
Dual-format devices let the air out of the pompous format bickering, and they destroy the spirit of exclusive format media. When you’re ready to go HD, stick it to the man and go dual.
Trends of 2008
- Gladiator Sandals: The ultimate fashion-warrior shoe! Having first been “seen” in 2007, these were still the shoe to be wearing through 2008. The shoe factories started pumping out the designs – we saw them in knee-high, we saw them ankle-high, we saw them in metallic colours. It’s not hard to understand. They offer toughness to an outfit, even if just wearing a simple cotton dress.
- The New Amys
With big voice and old soul style, Adele took advantage of Winehouse’s disarray to demonstrate she wasn’t the only hip young retro diva in the UK. In 2008, Adele first released her debut studio album 19. The first single released from 19 was “Chasing Pavements“, which Adele wrote in collaboration with Eg White.Most of the songs were written solely by Adele, including “Best for Last”, “Crazy for You”, “First Love”, and “My Same”, as well as her debut single, “Hometown Glory“.
Mobile phones are the new stereo. The iPhone has iTunes. Nokia launched Comes With Music, with inbuilt access to millions of tracks. 90 per cent of all phones play Mp3s. So why are ringtones still so irritating?
Trends of 2009
- Smartphone craze
By the end of 2009, having a basic cell phone wasn’t good enough anymore. Now the standard is a smartphone — a mobile phone that also acts as a computer — and links its users to Facebook, Twitter and the rest of the digital universe.
Despite the economic recession, the smartphone market expanded. It was fueled in part by the popular iPhone but also by an increasingly diverse set of smartphone choices, including the Droid, BlackBerry and Pre. Smartphone sales worldwide for 2009 were up 24 percent compared with 2008, according to Gartner Inc., a research company.
Thanks to these phones, people this year grew accustomed to sending e-mail, uploading photos and videos and posting status messages from anywhere, at almost anytime.
- Books go digital
Sick of lugging hefty books with you on vacation? Portable, electronic readers — with their easy-on-the-eyes displays and ability to carry hundreds of titles without gaining weight — started to make inroads on their hardback cousins in 2009.
E-book sales brought in $13.9 million in revenue in the third quarter of last year, according to International Digital Publishing Forum, a trade organization. The same time period this year saw $46.5 million in e-book revenue — a 235 percent spike.
The Amazon Kindle, originally released in November 2007, found some competition this year with the release of the Sony Reader and Barnes & Noble’s Nook. Meanwhile, libraries, authors, publishers and Google continued to haggle out the details of a settlement that could give the Internet giant permission to create the world’s largest library — online only.
- Games leave the living room
Remember the days when people played video games on huge TVs in their living rooms? That was so 2008. This year, gaming became mobile and social.
Instead of hovering around an Xbox or a Wii, it was cooler this year to plant virtual vegetables in FarmVille or run a mobster empire in Mafia Wars — two games that run through the social network Facebook.
The iPhone and its cousin, the iPod Touch, also became popular mobile gaming platforms, shaking up the idea that video games must have great graphics and be backed by huge entertainment companies to succeed. Many of the year’s popular phone-based games cost less than a buck.
Trends of 2010
- The saga of the iPhone 4
Oh, iPhone 4. Rarely has the launch of a gadget provided more suspense or entertainment than Apple’s June unveiling of the latest in its popular smartphone line.
First things first. The phone has been a hit, selling millions of units.
But not without some drama.
- Escalation of the smartphone wars
A new phone running Google’s Android system seemed to pop up every week. The Droid II. The Droid X. The HTC Evo and the Samsung Galaxy S were just a few.
In fact, Android phones outsold iPhones during the first half of the year and, with several new releases, will no doubt keep up that pace through year’s end.
In October, computing giant Microsoft officially got into the game, announcing a pile of different phones that would run its Windows Phone 7 operating system.
And with its Bold and Torch phones, BlackBerry has embraced the touchscreen phone world, hoping to meld the security and efficiency that professionals crave with some of the iPhone’s fun.
- Watching the Web on TV
In 2010, some of the biggest names in technology, as well as some savvy upstarts, got into the Web TV game in a big way.
Apple TV was launched in 2007, but it mostly languished until it got a reboot and a major price cut in September. In addition to Netflix integration, the system lets users buy TV shows for 99 cents each.
Google has promised a similar system — optimizing Web sites for TV and striking deals with the likes of HBO, Pandora and Netflix. Google TV has hit some snags. Several major networks aren’t playing along, and The New York Times recently reported that it needs more time than expected to work on software.
Meanwhile, companies such as Roku and Boxee are offering similar devices, suggesting that Web TV, in one form or another, is here to stay.
- Look, Ma! No hands!
The way we play video games began what could be a seismic shift in 2010. And there were no paddles or joysticks involved.
Microsoft’s Kinect system for the Xbox 360 took the greatest leap forward. Rolled out at the E3 video-game expo in June, the Kinect is totally hands-free, using a camera to read the player’s movements and incorporate them in the game.
The Kinect system sold 2.5 million units in its first month on shelves and is on pace to sell 5 million by the end of the holiday season, Microsoft said.
Not to be outdone, Sony rolled out its Move system for the PlayStation 3.
Utilizing remote controllers that look a bit like glowing ice-cream cones, Move isn’t quite hands-free, but boasts what developers say is superior motion-sensing.
And then there’s Nintendo. The pioneers of motion-based gaming stood pat on the hardware this year, but pressed its early advantage by rolling out more complex, fully-imagined games such as “Metroid: Other M,” “Disney: Epic Mickey” and “GoldenEye 007.”
Trends of 2011
- Colored denim.
Skinny jeans didn’t go anywhere this year in 2011. In fact, it gain more popularity due to addition of color to the original black pants. It started when the popular clothing brands, Forever 21 released their own version of colored denim.
- Women in tuxedos.
Beyonce wore a sequin Dolce & Gabbana tux at the VMA Awards, and Kim Kardashian (who is not one to cover up) wore one to pose for her family Christmas card. Tory Burch custom made her first tuxedo for pal Kanye West to wear to the Costume Institute Gala in May, then debuted her own range of tuxedos for women. But really, on a woman or a man, tuxedos (or le smoking as Yves Saint Laurent called them) are timeless.
- The Rise of Hacktivism
This was the year in which hacktivism entered the mainstream thanks to a brief and chaotic digital crime spree by LulzSec, a media-savvy offshoot of Anonymous, a more po-faced and political group. Over 50 days in May and June, LulzSec breached security systems and crippled websites of major corporations including News Internationaland Nintendo, and government agencies, such as SOCA and the CIA. The attacks were accompanied by press announcements and Twitter boasts brimming with nautical humour. As quickly as the group emerged, it disappeared, as alleged members were arrested. British suspects awaiting trial include a 19-year-old “recluse” from Essex and an 18-year-old from Shetland. But it is clear hacktivism is here to stay as something corporations and governments must be wary of as cyber security moves up the agenda. Sony suffered arguably the most damaging attack of the year, when 77 million PlayStation Network users’ personal details were accessed by hackers, forcing the firm to shut down for three weeks. It has been estimated the incident, which Sony has linked to Anonymous, cost $170m. Later in the year we witnessed the influence of hacktivism in the real world, as the Occupy protesters adopted Anonymous’ rhetoric and Guy Fawkes mask.
- Google+ launches in a bid to rival Facebook
When Google co-founder Larry Page took over the company as chief executive this year, he prioritised achieving a decent social strategy above all else – making all staff’s bonuses dependant upon it.Google+, a new social network aiming to steal Facebook’s users and mindshare, was the result – launching in June. Despite claiming it has more than 40 million registered members, the company will not reveal how many of those are active. Further confusion came when Nikesh Arora, Google’s chief business officer, told The Telegraph a few weeks ago that Google+ was not a social network which competes with Facebook. However, all evidence points to the contrary. Next year it will be make or break for Google’s latest social project.
- The beginning of the Ultrabook era
When Apple launched the Macbook Air, some critics initially dismissed the super-thin, lightweight computer as a rich person’s toy, encapsulating a triumph of style over substance. As soon as consumers got their hands on them, however, it became clear that the appeal was significant. Why then did the likes of Dell, Sony and Panasonic produce similarly light models, or even try to? For years, walking into a retailer looking for a really nice looking laptop meant walking out with a Mac. Finally, in 2011, Intel’s cajoling – and $300million helping hand – persuaded manufacturers to give it a go. The result is the Ultrabook – products such as the Asus Zenbookand (unofficially) the Samsung Series 9. These attempts to turn the PC into a real object of desire are likely to meet with real success next year rather than this, but their debut in 2011 meant, for the first time in a long time, users could look at a PC as an object of desire.
Trends of 2012
- BOLD LIPS
A bold lip was the way to make a makeup statement in 2012. Lipstick colors ran the gamut from the “it” shade of the year, tangerine, and continued along the spectrum to include this fall’s biggest hit, wine. Jessica Alba, Camilla Belle, Solange Knowles and Emmy Rossum all chose bold lips to complement their red carpet looks.
- NAIL ART
Forget about the statement tee! This year, stars were all about sending a message through their nails. Katy Perry and Zooey Deschanel spearheaded the movement dressing up their digits for every holiday and occasion-even Election Day!
- LEATHER EVERYWHERE!
The statement making fabric worked its way into every season and every conceivable article of clothing from dresses to skirts and more. Elizabeth Olsen opted for a leather skirt, while Jessica Chastain made a bold statement in a two-toned leather dress by Jason Wu. And Minka Kelly paired a leather top with brightly patterned pants.
- EMBROIDERY AND LACE
It’s all in the details! Stars turned out in showstopping feminine numbers that combined embroidery and lace.
This year, it wasn’t about how much skin, but where we caught a peek. The keyholes came in all shapes and sizes and appeared on a variety of actresses such as Freida Pinto, who wore an Alexander McQueen gown with a belly-bearing cutout; and Jessica Alba, who showed off her back in a white Narciso Rodriguez dress. Kate Boworth also worked the trend in an Altuzarra number with a triangle cutout showing off one side of her midsection.
Trendings of 2013
While selfies have been around since early MySpace and Flickr days – many featuring teenagers taking self-portraits with low-pixel cameras in front of poorly-lit bathroom mirrors – selfies are now commonplace not just among young people but even adults, eager to share self-portraits on social media sites. The action of taking selfies has been commonplace for a number of years, but it is in 2013 that the word itself has gained broader traction, being coined the ‘word of the year’ by Oxford Dictionary. Aussies should be proud, as the term ‘selfie’ can first be traced back to a comment made on an Australian internet forum from 2002. From Kevin Rudd to Barack Obama, 2013 was definitely the ‘Year of the Selfie.’
‘Swag’ is a popular internet slang term used to describe someone who exudes confidence, sometimes interpreted as arrogance. The term ‘swagger’ or ‘swagga’ emerged through American hip-hop tracks in the late 2000s and is also a Scottish slang word. In popular speak ‘swag’ is no longer just an internet term but is used as an affirmative compliment with a meaning similar to the word ‘cool.’ It’s unlikely that ‘swag’ will have the long-term traction that ‘cool’ has had over the years, but for now, it remains a term clearly overused, especially by Generation Z. The term ‘boss’ is used in a similar sense by Generation Ys to compliment a person who is awesome, excellent, or outstanding.
- SPORTSWEAR AS STREET FASHION
2013 saw an increase in women actively wearing work-out clothes outside of the gym. Women are increasingly creating a public image around health and vitality by sporting lycra tights and bright-coloured tanks to run errands or catch up with girlfriends. Brands like Lorna Jane, LuluLemon, and Nike have mixed fashion and fitness to produce sought-after activewear that combines technology with lifestyle flair. Women are increasingly proud – and willing to pay big bucks – to be spotted in high-tech gear that has become an emblem of success and vitality.
The video-sharing app Vine was launched on January 24th 2013 and has become a popular platform to share short, six second video clips across social media networks. Vine topped the iOs App Store for most downloaded app on April 9 and within six months of its release had generated a following of 40 million users. Developed by Twitter, the app integrates a user’s Twitter information, and, similar to Instagram, features a scrollable feed of all your friends’ vines on the homescreen. Vine’s popularity has been boosted by the Facebook page, Best Vines, featuring many of the funniest and most clever vines published and has been ‘liked’ by over 18 million users.
The 17-year old Kiwi singer-songwriter has taken the charts by storm with her single ‘Royals’ and the release of her debut album Pure Heroine in September 2013 which has risen to the Top on US, UK, and the Australian iTunes charts. As the first New Zealand solo artist to top the US Billboard Hot 100, Lorde has demonstrated musical and lyrical talent comparable to artists who have been in the industry for decades. Lorde’s first Australian show at July’s Splendour in the Grass in Byron Bay drew a crowd of 10,000 people, followed by an extensive sold-out tour across the nation in October this year.
Trends of 2014
This sexy one-piece quickly became the go-to look with its hourglass forming, waist-cinching qualities. Stars made the sizzling style their own, whether casual while running errands or dressing them up for the red carpet.
- Mixed Prints
With mixed prints taking over the streets and the red carpet, the motto for 2014 may as well have been, “Go bold or go home.” Stars effortlessly combined plaids, florals, and the like for a dazzling effect via a top teamed with pants, shorts, or a flirty skirt.
Once a fashion faux pas for its boxy shape, the denim jumpsuit exploded in 2014. Worn with a fitted top and stylish heels or flats, celebs took an otherwise dowdy look from drab to fab.
Trends of 2015
- Budget-Breaking Sweatpants
Upscale sweatpants have become such prevalent rungs on the #menswear ladder that they’re almost as ubiquitous as denim at this point. This permeation of the cozy boy classic reached peak, widespread acceptance in 2015. While true athletics-oriented companies like adidas and Nike have dominated the market due to excellent quality for price, that hasn’t stopped designer brands from getting their own slice of the action. There’s John Elliott, whose Escobar sweats are an unofficial founding father to the designer sweatpants trend, and there are also the truly top-dollar designs of Givenchy, Maison Margiela, and even Yeezy Season 1—still sweatpants, just at prices that reach eight, nine, or even 10 times higher than that trusty pair of Tech Fleece sweatpants you wear around the house. If you still don’t believe the hype, let us point you in the direction of Russian President Vladimir Putin, whose $1,425 Loro Piana sweatpants are one half of a $3,200 sweatsuit. Sweatpants may have been trending for a couple years now, but 2015 is when sweats turned the corner from athleisure into Putin-endorsed “ath-luxury.” It’s up to you whether or not you work out in them. —Gregory Babcock.
People made fun of his oversized grey sweater in the “Hotline Bling” music video, but 2015 saw a little bit of modesty come back in vogue. Hide those clavicles people, it’s time to make our sweaters into a mobile home, just like the animals they’re named after. Whether they were delicate, thin turtlenecks from high-end labels like Haider Ackermann or Rick Owens — the kind designed to be worn under yet another sweater — or something a bit more substantial and chunky like the Acne Studios model Drake made famous, turtlenecks have brushed off that college English professor connection and found a new lane for the fashion-forward man. And, if your aversion to scarves is exceedingly strong, they’re definitely a welcome, functional addition to your wardrobe throughout the winter. —Skylar Bergl
- Tan Footwear
If 2014 was the year for all-white sneakers, this year saw a new crossover trend taking hold in both industries: tan sneakers. From Common Projects’ khaki Chelsea Boot to the neutral colorways of Kanye West’s adidas Originals Yeezy 350s and 950s, tan footwear quickly became a staple. Even adidas’ Stan Smith, the darling of all sorts of fashion types, experimented with the trend by teaming up with Horween Leather Company to produce a collection of all-tan sneakers.
At the forefront of the trend was arguably Japanese designer brand Hender Scheme, which took some of the most recognizable sneaker designs and reinterpreted them as high fashion goods made from vegetable-tanned leather. It’s a style that even Jordan Brand coincidentally—or not—borrowed when it released its “Vachetta Tan” Air Jordan 1 Pinnacle, a premium $400 leather sneaker that, like Hender Scheme’s models, develops a one-of-a-kind patina with wear.
Like black and white footwear, tan makes a statement with its simplicity. It’s a trend that we see becoming a staple for both fashion and sportswear long after 2016.
- Higher emphasis on online customer service
Social, a space in which more and more consumers are active, offers platforms for more direct and one-to-one customer service, facilitating a more human experience.
In 2015, brands will become expert at turning social media into an advantage. In an increasingly automated and non-personal brand-consumer ecosystem, brands will rely on social media to enrich, differentiate and improve brand reputation.
- The rise of wearable tech
According to our own research, over the last year conversation around wearables has jumped a staggering 190%, an increase similar to that of wearable tech production.
In 2015, we’ll be moving past the application of wearable tech for very simple tasks, and as experts claim, a key focus for this year will be health. Microsoft, Google and Apple have released their own health platforms, as doctors seem to become increasingly interested in how wearable tech can be used to provide information about health.
Trends of 2016
- Live video
First up, there’s live video. Live video started to become popularized with the development and acquisition of dedicated streaming app Periscope back in 2015, but only this year did the medium truly start to take off. Facebook introduced its own streaming platform, Facebook Live, and both individual users and organizations started using it to share live streaming content with friends and followers. Live video is an easy and effective way to interact with people, especially if you use a question and answer style format or another medium that encourages participation. Since it’s still relatively new, you can expect it to continue growing into 2017 and beyond.
Snapchat stories have been around since the app’s launch (which is now called Snap), but it was the debut of Instagram’s equivalent “story” function that made headlines earlier this year. Instagram has long been a tricky platform for brands to use, in part because it doesn’t allow you to post links (and driving traffic is usually a main goal of social media marketing) and in part because its photography-centric audience makes it less approachable for mainstream brands. Stories is another leap forward for storytelling in social media marketing, and brands that leverage it have been seeing killer results.
- Mobile optimization
Social media apps have also been making strides toward becoming exclusively focused on mobile experiences. Some apps, like Snap and Instagram, only exist as mobile apps with no desktop equivalent, and long standbys like Facebook and Twitter continue making layout and functionality changes that are custom-made for mobile audiences. It’s unlikely that this momentum is going to stop, especially as mobile traffic continues to increase and brands like Google keep pushing for further mobile optimization with features like accelerated mobile pages
Trends of 2017
- Social Shopping & Instant Purchases
Social commerce isn’t slowing down and more networks are providing brands with easier ways to sell to customers. Instant purchases are available on Instagram, but social media trends point to faster sales across the board.
The Sprout Social Index discovered 57% of consumers are more likely to buy from a brand they follow. Additionally, 75% have made a purchase because they saw it on social media.
The power of social media can truly impact a buyer’s impression and more brands are moving toward social commerce. Brands are now focusing on buyer’s emotions for purchases.
But brands just can’t promote without engaging. Social selling still needs interaction. According to an Epsilon report, 28% of consumers said a brand’s social presence was the biggest reason to try new products or services.
Cutting out the fat between clicking “buy” and receiving “order complete” will continue to evolve. Throughout the year, expect retailers to find faster ways to make sales and limit purchasing decisions.
- Mobile legends: Bang Bang
Mobile Legends: Bang Bang is a multiplayer online battle arena (MOBA) game designed for mobile phones. The two opposing teams fight to reach and destroy the enemy’s base while defending their own base for control of a path, the three “lanes” known as “top”, “middle” and “bottom”, which connects the bases.
- Silly bands
How did these even become popular? They’re just colored rubber bands in the shape of animals and other random things. People liked to collect them, and then wear all of them to school or show off how many they had on Facebook. Silly bandz were a fad because they never you never see anyone wearing them in high school. Although getting rid of them from our style probably has a lot to do with getting older.
The strange-looking plastic shoes with wild colors and odd holes in them have been widely criticized for being downright ugly, yet millions of pairs have been sold. Chef Mario Batali endorsed the footwear (he prefers bright orange ones) and helped kick off a buying rage in 2007. They’re homely, but fans say they’re comfortable, which may be enough to fuel the fad into the next decade.
- High Belts
For years fashion designers have struggled with how to dress up a simple outfit. Well, after neck scarves, hats, and other accessories, fashion high belts have come to the rescue. Maybe not the worst fad, but certainly the one that has the most varied effect on the wearer.
- Purity Rings
- Hippie head bands
Stars like Nicole Richie modernized the ’70s staple by pairing them with both jeans and evening wear.
- Angry Birds
Nothing is more clever than the simplicity of flinging little birds at evil pigs. When you throw in secret abilities, glass towers and prizes, it turns into complete genius. What started as a simple iPod game has evolved into a whole franchise. I don’t sport my Angry Birds t-shirt or drink out of my Angry Birds water bottle, but the popular game still entertained me though hours of chemistry and geometry.